Parilon Digital
  • Home
  • Services
    • Digital Marketing
    • Social Media Marketing
    • Digital Strategy
    • Marketing Audits
    • Analytics & Reporting
  • About
  • Contact
Get in touch

Conquer your market

Social Media Marketing

Profit-Based Social Media Marketing.

Our approach to social domination.

Social media marketing is the best and most efficient way to get your message, services and products out to the world. We utilize these network’s specialized targeting tools to project your business where prospective customers are engaging; from a global scale to your neighbours right down the street. Specializing in tactical digital strategy, we ensure that ad spend is effectively maximized and tracked to follow users from click to cart.

Profit-driven social media marketing begins with us learning your business offerings – your products, services and customers. We analyse your website analytics, social audiences and customer data to build and match customer profiles that are in-market shoppers.

When the average user spends 45 minutes a day on social media, there’s no place better than social platforms to broadcast your message to people that will engage with your business.

Facebook

World's Biggest Network

Instagram

Profit First, Likes Second

Twitter

Short, Sweet, Effective.

LinkedIn

Target Professionals & B2B

YouTube

Get Up-Stream With In-Stream

Anything Else

If It Has An Ad Platform, We Use It

Social Media Marketing is a top-tier online tool. We develop custom funnels that convert clicks into tangible revenue.

Social advertising is more than just fancy creative and landing page views. We utilize data science to bring creative and sales to the next level.
Track real revenue generated from social

Our conversion tracking metrics mean we can tell you who purchased after clicking or even just looking at your social ads.

Link your products to a live feed

We link your products directly to social networks to get in front of relevant customers.

Customized digital funnels that work

Our marketing gets in front of customers at the right time. Save spend while increasing ROI.

Social media marketing frequently asked questions

1. How much does social media marketing cost?

The cost of Social Media Marketing is typically broken down into 3 segments: Platform Choice, Ad Spend and Management.

 

  • Costs by platform are determined by a handful of factors, but typically are determined by how much visibility and engagement you want to achieve and the target market you want to reach.

 

  • Next is Ad Spend. This is ultimately decided by you, but we help guide you along the way based on typical ad costs by reach and industry type. Some spends as low as $500 can achieve significant results, others require a higher spend. Overall we focus on a necessary spend that will generate your business a positive return on investment.

 

  • Management fees are the cost to build and optimize your ads. Because every project has unique goals, we provide a dedicated quote that ensures your business is getting the best bang for your buck.

2. How effective is social media marketing?

Social Media Marketing has massive success rates across most industries. By fine-tuning your goals, social media marketing can push brand awareness, engagement and leads directly to your business. We typically incorporate social media marketing in nearly all of our onmichannel approaches due to it’s success in driving revenue.

3. How do I know it's working?

The beauty of Social Media Marketing is its ability to be tracked. We can follow a users engagement from first seeing the ad down to the purchase. We’ll make sure your details are shared and outlined on a regular basis through our dedicated reviews and reports that show you where your social is working.

4. Do I need to bring my own creative?

Up to you! We have a team of designers ready to bring beautiful creative that converts on social, or we’re happy to take your creative and apply it across your social channels. Whether your work with us or pass along your creative, we’ll make sure it’s at the top of the heap for your market.

Our process

Our winning step-by-step recipe

One.

Grow a custom strategy

Social media marketing builds off your foundation to attract similar customer profiles. We work with you to get an understanding of your products, services and customers to determine the most effective method of communication that will conquest and convert.

Two.

In-market targeting

Digital users have a footprint that shares their interests, trends and a variety of demographic information. We match your business goals to customer profiles that are the most likely to engage and convert with you. By matching customer data and profiles we build audiences that correlate to purchase behaviour and serve the right message at the perfect place and at a time the best suits your market.

Three.

Strategy & launch

This is our favourite part. We’ll take our targeted prospects and start building unique campaigns that are relevant and engaging. We work with you to ensure you’re happy with our lead-generating strategy across:

  • Brand Identity
  • Landing Pages
  • Advertising Copy
  • Social Ads Creative
  • Anything else our cursor touches.

We’re confident you’ll love what we craft. Once approved, we launch your campaigns to dominate your industry.

Four.

Remarketing audiences

You’ve spent your money and time driving traffic to your website with search, display and social ads. While some visitors may have bought your product, others just aren’t sure yet. This is where re-marketing comes in. With search, display and social re-marketing, we can target anyone that has been to your website with the same or different set of ads for 30, 60 and even 90 days!

Re-marketing helps build your brand and remind your website visitors about your product and services before they buy from your competitors.

Five.

Optimization & reporting

Every campaign that we create is paired with ongoing optimization to ensure maximum success. We’re constantly tweaking and improving campaigns based on our data feedback loop and your business initiatives.

Custom bespoke reports are made for your business each and every month. You choose your metrics, we include our points of interest, and offer a scheduled one-on-one call to review your campaigns progression. Short on time? No problem, we’ll make sure your report is ready and in your inbox every month.

Build a better social media presence and drive leads quicker with Parilon Digital.

Drop us a line and find out how we can help take your business to the next level online,
Contact Us Now
White Parilon Digital Logo

Parilon Digital is an Edmonton-based Digital Marketing agency focused on Search Engine Marketing, Social Media Advertising, Digital Marketing Strategy and Web-Based Services.
We create campaigns that convert and keep converting

What we do
  • Digital Marketing
  • Social Media Marketing
  • Digital Strategy
  • Marketing Audits
  • Analytics & Reporting
Get Social
Parilon Digital . All rights reserved.