Digital Is Ever-Changing. Is Your Marketing Keeping Up?
Digital marketing is a complex and highly focused set of advertising platforms. It can be tough to ensure your business is maximizing every campaign across products, services and target demographics. Whether you’re unsure your current initiatives are stacking up from your in-house marketing or your current vendor, we’ll deep dive into your account and outline places for growth and savings.
All 5 Stars
Top Canadian Agency
Best Local Reviews
Best in Edmonton Listed
We Run Digital Audits Across Every Major Online Platform.
Google Ads Audits
Our Most Requested Audit
Facebook Audits
Organic & Paid Deep Dives
Instagram Audits
Separate Profits From Likes
Microsoft Ads Audits
Bing Is Alive & Well
Landing Page Audits
Find Conversion Opportunities
Anything Else
If It's Online, We Likely Use It
We Saved Thousands In Wasted Spend...
Parilon’s team reduced significant wasted ad spend and optimized the entire booking funnel. They were very knowledgeable and had a very effective workflow for our tour company. Just after a quick phone call they illustrated they had a good grasp of our goals, and executed everything seamlessly.
Scott Barsby | Owner | Toby Creek Adventures
Auditing Your Accounts Is Critical to Determining What Still Works and What Doesn't.
Digital isn’t a set-it-and-forget-it initiative. When was the last time your campaigns were checked for shortcomings?
- Industry Leading Campaign Layouts
- Network Inclusions & Exclusions
- Proven Saving Strategies
- Location-Specific Optimizations
- Proper Ad Spend Pacing
- Updated iOS Strategies
- Proper Remarketing Utilization
- Landing Page Conversion Tracking
- Conversion-Focused Ad Copy
Proper Account Structure
Ensure your account follows proper structure so you can maximize your results.
Network Utilization
Digital platforms offer multiple networks. We’ll make sure you’re bidding on the ones that work for your business.
Branded Campaigns
We’ll do detective work on your competitor’s strategy against your brand and determine if you can save on conversions or save on ad spend with brand name bidding
Keyword Density Reviews
We’re big fans of SKAGs (Single Keyword Ad Groups) but we’ll make sure your Ad Groups are overloaded with non-relevant keywords.
Location Settings
Are you paying for clicks from across the globe? We see it happen more than we’d like. We’ll make sure your campaigns are only aligned with where your customers are or where they shop.
Traffic Exclusions
Target topics that drive conversions while removing keywords, topics and audiences that aren’t relevant and raise your overall costs.
Daily Budget Balancing
Tired of overspending or underspending? We’ll show you where to trim the budget, tie up loose ends and pace your budget effectively.
Bid Strategies
Tell Google, Facebook and all major platforms that you’re willing to be flexible on price if it means driving the right customers with positive profit.
Free Ad Features
Get noticed and increase clicks and calls by maximizing free services from Google Ads, Microsoft Ads and social media networks.
Remarketing Audices
Whether it’s Display, Search or Social Ads we want you to tie a digital string to potential consumers even if they’ve just been browsing your site.
Conversion Tracking
Arguably the most important metric in your account. We’ll check your tracking metrics to ensure you’re tracking what really matters to your business and that the numbers line-up
Ad Copy & Creative
Is your ad copy relevant? Is your creative engaging? We proof for the best results and make sure your business is driving the right engagement with the data to back it up.
IP Exclusions
Are you paying for your employees or competitors clicking on your ads? Find out what’s blocked or left open.
Find out more about saving spend and driving conversions with Parilon Digital audits.
Drop us a line and find out how we can help take your business to the next level online.
