Compare and compete
Digital Marketing Audits
Digital marketing is a complex and highly focused set of advertising platforms. It can be tough to ensure your business is maximizing every campaign across products, services and target demographics.
Whether you’re unsure your current initiatives are stacking up from your in-house marketing or your current vendor, we’ll deep dive into your account and outline places for growth and savings. Read more below about what Parilon Digital has to offer.
Digital isn't a set-it-and-forget-it initiative. When was the last time your campaigns were checked for shortcomings?
Their team reduced significant wasted ad spend and optimized the entire booking funnel. They were very knowledgeable and had a very effective workflow for our tour company. Just after a quick phone call they illustrated they had a good grasp of our goals, and executed everything seamlessly.
– Eggplant Studios
Proper Campaign, Ad Group & Ad Structure
Ensure your account follows proper structure so you can maximize your results.
Digital platforms offer multiple networks. We’ll make sure you’re bidding on the ones that work for your business.
Do you own your brand online or is someone stealing your digital thunder?
Keyword Density By Google Ad Groups
We’re big fans of SKAGs (Single Keyword Ad Groups) but we’ll make sure your Ad Groups are overloaded with non-relevant keywords.
We’ll make sure your campaigns are aligned with where your customers are or where they shop.
Target topics that drive conversions while removing keywords, topics and audiences that aren’t relevant and raise your overall costs.
Digital Budget Balancing
Tired of overspending or underspending? We’ll show you where to trim the budget or tie up loose ends.
Tell Google, Facebook and all major platforms that you’re willing to be flexible on price if it means driving the right customers with positive profit.
Free Ad Features
Get noticed and increase clicks and calls by maximizing free services from Google Ads, Microsoft Ads and social media networks.
Remarketing Audience Development
Arguably the most important metric in your account. We’ll check your tracking metrics to ensure you’re tracking what really matters to your business and that the numbers line-up
Ad Copy & Creative Enhancement
Is your ad copy relevant? Is your creative engaging? We proof for the best results and make sure your business is driving the right engagement with the data to back it up.
Are you paying for your employees or competitors clicking on your ads? Find out what’s blocked or left open.