Plan for success
Digital Marketing Strategy
Having a clear and consistent digital strategy is the difference between success and failure with cost savings on the line. Online strategies aren’t a one-size-fits-all. We tailor a dedicated strategy to your business and market.
By understanding your products and services we’ll ensure your digital advertising takes advantage of the latest features and management techniques to increase your results and lower your costs. With a successful digital marketing strategy you can directly target prospective customers, increase engagement, and create positive return on investment.
Here's what drives our strategy development and success.
Introductions and Onboarding
Tell us about your business goals and your experience with digital advertising. We’ll make sure we’re on the same page to determine what really matters to your business online with a 30-60 minute call. Parilon Digital will request analyst access to your Digital Advertising platforms and begin your strategy plan.
Strategy Build Process
We’ll cover all the points in our detailed breakdown and more depending on your personalized requests.
We might be in-touch to confirm any new opportunities that arise from your analytics data. If your business has specialized needs we can include in-depth analysis on unique segments. This step usually takes 3 to 5 days.
Reports & Outline
The final strategy submission will outline a cohesive strategy plan across all your digital platforms and those that link to your in-store systems.
The report will provide a blueprint of available opportunities to conquer and master your market digitally. Parilon Digital can implement the strategy or you can take it in-house or to your current marketing team.
Facebook is a great tool to share your brand to the world, but it’s also an effective lead generation tool. Move past spending money on likes and towards conversions and engaging traffic on Facebook and other social media marketing channels
You’ve invested into digital marketing and are now sending prospective buyers to your site, but they’re not biting. Landing page optimization is both a science and an art. Mapping effective pages that convert and drive traffic is a major segment of any effective online strategy.
While this is just a sample of our capabilities, we’re happy to expand and share our knowledge of mastering digital design, website design, digital tools and connecting in-store sales practices to your online business arm.