Make an Impact

Digital Marketing Edmonton

Edmonton Digital Marketing driving measurable results.

Return On Investment is our #1 goal. We develop converting strategies no matter what your industry.

Digital marketing is the fastest and most targeted way to reach your customers. Stop paying to mass market your business – Get in front of people that actually buy from you and their friends. Our progress thrives on growth and optimization for your business.

Effective digital marketing all starts with us fully understanding your business, your products, services, and customers. We dig through your website analytics, social analytics and customer data to discover insights and trends that will help us target new customers for you.

Our marketing specialties

We focus on what we're good at and what works.
  • Search

    Google & Microsoft Advertising

    If your business isn't on page #1 does it really exist? Rise above the competition with Search Engine Marketing

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  • Social

    Facebook, Instagram, LinkedIn & More

    Advertise where your customers spend their time with our hyper-targeting abilities and eye-catching creative.

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  • Audits

    Find what's working & what isn't.

    How is your current digital marketing strategy performing? We'll dive in and give you solutions to take to the bank.

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  • Reporting

    What gets measured improves.

    Data is only worthwhile if it makes sense. We report on metrics that make your business thrive. Forget the fluff.

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Digital Everything

If you can dream it, we can make it.

Creative by Nature

Our design team makes it pop every time.

Cross-Platform

Launch a campaign anywhere all at once.

Enhanced Speed

Need it in a flash? We’ve got you covered.

Support Ready

We’re as responsive as our campaigns.

We help businesses grow quicker with digital development.

Proven process

Read about our process below on how we walk every business through a catered development plan step by step.

Technology driven

We’re on the latest tech developments so you can get the best out of your digital campaigns and stay ahead of the pack.

Top-rated

We’re invested in your campaigns and success. Don’t just take our word for it, check out our reviews.

Digital marketing frequently asked questions

1. How much does digital marketing cost?

The cost of Digital Marketing is typically broken down into 3 segments: Platform Choice, Ad Spend and Management.

 

  • Costs by platform are determined by a handful of factors, but typically are determined by how much visibility and engagement you want to achieve in your market. Some spends as low as $500 can achieve significant results, others require a higher spend. Overall we focus on a necessary spend that will generate your business a positive return on investment.

 

  • Next is Ad Spend. This is ultimately decided by you, but we help guide you along the way based on typical ad costs by reach and industry type.

 

  • Management fees are the cost to build and optimize your ads. Because every project has unique goals, we provide a dedicated quote that ensures your business is getting the best bang for your buck.

2. How long does digital marketing take to setup?

Once we work with your business to determine a digital strategy that will effectively delivery conversions, we can usually get creative, copy, and campaigns launched within a business week. If you’re looking to work platform-by-platform we’ve been know to hit launch in 48 hours!

3. Does digital marketing work?

Digital marketing is arguably the most effective form of marketing available today. Don’t just take our word for it – Digital Marketing will takeover the biggest proportion of advertising in 2020. That’s more than print, radio and even all global TV ads. Digital marketing is uniquely traceable – that means we can follow the customer journey from first click, across multiple devices, to final payment.

4. Which digital marketing platform works best?

Each digital marketing platforms has benefits for specific intentions and industries and can work together in an omnichannel strategy or uniquely independent.

 

A great rule of thumb is if your customer is aware of a product or service you offer on the market and actively search it out – search marketing is a great option.

 

If you’re looking to bring a product or service top of mind or create engagement with your brand, social media is a great tool.

 

Keep in mind that these are general rules of thumb and can vary by industry and business. We’ll develop a strategy that ensures you’re putting ROI first across whatever digital assets you use.

5. How do I choose a digital marketing partner?

The best way to find a Digital Marketing Partner is by finding a team that understands your business needs, listens to your insight and grows your business fruitfully.

 

We’ve seen many accounts with businesses using a cookie-cutter development plan that doesn’t work well based on their industry. A great digital partner will customize a plan from the ground up to ensure you’re getting the best results and return.

 

A stellar digital partner also listens and works with you. Nobody knows your business as well as you do – we take in your knowledge and combine our data expertise to bring a well-rounded digital plan of attack that your competitors are missing out on.

 

Finally, you should be looking for a partner that provides bottom-line output. We love likes and shares, but we care more about return on your ad spend. At the end of the day, your profitability should always be woven in to an effective partnership

Our process

Our winning step-by-step recipe

One.

Building from your foundation

Effective digital marketing all starts with us fully understanding your business – your products, services and customers. We dig through your website analytics, social analytics and customer data to discover insights and trends that will help us target new customers for you.

Two.

Targeting potential customers

Understanding your customer, where they live online and how to target them is a crucial part of any digital marketing strategy. Without proper targeting you can easily waste thousands of dollars showing your ads to people that will never buy your product or service.

Every digital marketing campaign we create includes a detailed targeting strategy that will put your Google Search, Google Display, Bing, Facebook, Instagram and LinkedIn ads in front of the right people.

Three.

Strategy and campaign launch

This is our favourite part. We’ll take our targeted prospects and start building unique campaigns that are relevant and engaging. We work with you to ensure you’re happy with our lead-generating strategy across:

  • Brand Identity
  • Landing Pages
  • Advertising Copy & Keywords
  • Display Ads Creative
  • Anything else our cursor touches.

We’re confident you’ll love what we craft. Once approved, we launch your campaigns to dominate your industry.

Four.

Remarketing Audiences

You’ve spend money and time driving traffic to your website with search, display and social ads. While some visitors may have purchased your product or service, others just aren’t sure yet. This is where remarketing comes in. With search, display, and social remarketing, we can target anyone that has been to your website with unique ads for 30, 60 and even 90 days. Remarketing helps build your brand and remind your website visitors about your products and services before they buy from your competitors.

Five.

Optimization, Analytics and Reporting

Every campaign we create is paired with ongoing optimization to ensure maximum success. We’re constantly tweaking and improving campaigns based on our data feedback loop and your business initiatives.

Custom bespoke reports are made for your business each and every month. You choose your metrics, we include our points of interest and offer a scheduled one-on-one call to review your campaign’s progression. Short on time? No problem – we’ll make sure your report is ready and in you inbox every month.

Build a better online business presence and drive leads quicker with Parilon Digital.

Drop us a line and find out how we can help take your business to the next level online,
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